Lesstell Clothing is a private label clothing manufacturer producing apparel for your brand with custom labels, tags and packaging. Develop from an existing factory block through ODM, or use OEM production for your own design and specifications. Private label describes the branding arrangement; white label means a generic ready-made garment offered to multiple brands for relabelling. Agree design rights and exclusivity before development.
With 17 years of OEM/ODM experience and a 10,000 m² production base in Guangzhou, we run private-label programs from sample to bulk under NDA. MOQ is 50 pcs per style per colour, and sizes can be mixed. The sample fee is deducted once the bulk order reaches 100 pcs per style per colour.
Two ways to private label
Existing block or custom development
Existing block development (ODM)
Adapt a proven factory block with your chosen fabric, fit details, trims and branding. This is product development from an existing design; it is different from adding a label to a generic ready-made garment.
Custom development
Develop fabric, fit and construction to your spec, then brand it as your own. See our product pages for build detail.
Your branding throughout
Neck and main labels, care labels, hangtags, drawcords and packaging all to your design.
Consistent reorders
Approved specs kept on file so restocks match the original, batch after batch.
If you are deciding between a custom product, an adapted factory block and a generic ready-made style, compare OEM, ODM, private label and white label before development.
Before requesting samples, use our private label manufacturer checklist to compare capability, quality control, communication and reorder support.
Your full brand kit
Private label is more than a logo print. We develop and apply the details that make product feel owned: woven and printed labels and tags, care and size labels, custom drawcords and zip pullers, and retail packaging — polybags, boxes and inserts.
Products you can private label
Apply your brand across the range: hoodies, t-shirts, sweatshirts, joggers and jackets — developed to your fabric, fit and price point.
For jogger development, define the fabric, waistband and fit requirements in your brief—see our custom joggers manufacturing guide.
MOQ, sampling & IP
MOQ starts from 50 pcs per style per colour, with sizes mixed within each colour (each colour needs its own 50 pcs). Confirm the sampling stages and production schedule in writing for your project, including pre-production (PP) sample approval before bulk production. We work under NDA and keep your private-label developments separated from any public promotion.
Related production resources
Private label manufacturing FAQ
What is private label manufacturing?
Private label means apparel developed for and sold under your brand, with your labels, tags and packaging. It can use OEM production from your own specifications or ODM development from an existing factory block. White label is a generic ready-made product that multiple brands may relabel; agree design rights and exclusivity in writing.
What branding can you apply?
Woven and printed neck/main labels, care and size labels, hangtags, custom drawcords and zip pullers, and custom packaging.
What is your MOQ?
MOQ starts from 50 pcs per style per colour, with sizes mixed within each colour (each colour needs its own 50 pcs), depending on product, fabric and trims.
Can you keep reorders consistent?
Yes. Approved fabric, measurements, trims and finishing are kept on file so restocks match the original.
Do you protect my brand and designs?
Yes. We work under NDA and keep private-label developments separated from any public promotion.
How long does production take?
Lead time depends on the agreed specifications, material availability, order quantity and required approvals. Confirm the sampling and bulk production schedule in writing for your project, including the timing of PP sample approval.